THE COLLECTION
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I’ve worked with several different types of businesses from small boutique brands to mega fashion companies. Throughout my career, I can attest that their business approach is almost night and day. ⠀⠀The smaller brands study mega-brands. They analyze what their good at and what the area of opportunities are. When given the chance to work […]
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Say what you want to say about the beauty industry but makeup makes me feel confident. I love to spend my mornings with a cup of coffee, a Bible podcast, and my morphe makeup brushes. I feel good, I feel organized I feel PUT TOGETHER. As an entrepreneur, you feel the need to be “put […]
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Niching down was one of the hardest things I had to do. If you’ve read my bio you’ll know that I’ve spent my career working in online retail. At a young age, I had dreams of working in the fashion industry, and thus far have handcrafted my career into something I’m very proud of. […]
TRENDING
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3 Factors to Consider When Creating a Lead Magnet Welcome to the blog! Today, we’re diving into an essential topic for anyone looking to attract more qualified leads to their business: lead magnets. If you’ve ever wondered how to build your email list without just attracting freebie seekers, you’re in the right place. We’ll explore […]
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Step 1: Get the Data You Need to Track Everything starts with the numbers. If you don’t have data, you’re essentially flying blind. This is often the missing link in many stressful and unsuccessful launches. The key to a smooth, stress-free launch is understanding the data you need to capture. You might be wondering, “What […]
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Understanding Your Funnel: The Leads Tracker When you hear the word funnel most people think of easy breezy evergreen sales. Funnels are like the anti-launching. You create one simple funnel, you work on getting the leads, and poof the sales appear. Here’s the thing though. Funnels don’t just exist in an evergreen, “casual easy sales […]
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When my husband and I got married a few years ago we decided to build an in-law unit onto my parents’ house. Our plan was simple and straightforward. We were going to build an in-law unit and live in it until the housing bubble popped and we could buy our home. We couldn’t afford anything […]
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2020 was supposed to be our year I’ve bet we’ve all said that right? We had everything planned out. It was our last hoorahhh before we decided to settle on a house. We were going to spend the year traveling abroad, late nights at basketball games, going all out for our birthdays. Some time to […]
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EVER FAKE IT? There’s a term for this thrown around quite a bit: “imposter syndrome.” The way I define it is “being so crippled by comparison that it hinders you from tapping into your fullest potential.” ⠀ ⠀ As a new business owner, imposter syndrome is something that I’ve struggled with quite a bit! But […]
