CASE STUDIES

what the client ordered:

VIP DAY

“I need help with”

  1. Messaging- what to say so that it impacts people and gets people to buy- I'm ready to level up in my message as I feel that I have a lot to offer beyond just facts and statistics about ads!
  2. Pricing and offers developed to reach my financial goals- I want to be different and more impactful in businesses in what I am offering. Everyone is offering the same packages... I want to be a bit more creative.
  3. Strategies for visibility that feel authentic to me. I don't like doing reels because they take a lot of my time- but I don't mind doing stories! 
  4.  Content- how to know what to post about or to write an email about (I want to start an email list, which I have not done yet)

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Solopreneurs
Small business owners

AGENCIES
E-COMMERCE BRANDS

CASE STUDIES

VIP DAY

  1. Brand strategy: Nailed down her positioning and created her personal brand pillars so that her content sounded organic. 
  2. Product and Pricing Strategy: Made a list of her yearly financial goals and priced all of her services. We mapped out how many clients she needed to sign, at what price, and for what service so she could successfully track to her monetary goals. 
  3. Marketing & Content Strategy: Created a simple marketing method that gave her content within minutes and aligned to her unique mission. 

02/15/2022

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Solopreneurs
Small business owners

AGENCIES
E-COMMERCE BRANDS

CASE STUDIES

VIP DAY

How do you feel about your business now that you have completed your VIP Day? 

I feel like I have more direction in my business. Now that we have great service packages and content to talk about, I just have to get out, post and talk about what I do. It has streamlined my work in my business so that I can create more and spend less time strategizing and trying new things.

What was the thing you benefited from and/or enjoyed the most about your VIP Day 

I appreciated the amount of thought and intentionality that Kierra used to help me create a brand mission, brand pillars and a true strategy that worked for me. Kierra did a great job of asking me questions to get me to think deeper about my business and to help me connect my brand pillars to the content that we created.

If someone was on the fence about investing in this VIP day what would you tell them? 

I would tell them to pull together their funds and do it. It is not overall a high cost for the value that you will get back! If you are serious about elevating your brand and moving forward in your business, you absolutely need a brand strategy. Instead of spending hours piecing together brand strategy info on Google, it is SO much easier and more effective for Kierra to help you! With her, you get 1:1 services about your specific business, and that is so valuable in time AND money lost in sales that you didn't get because you were doing it wrong.

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Solopreneurs
Small business owners

AGENCIES
E-COMMERCE BRANDS

what the client ordered:

VIP DAY

“I need help with”

  1. Overall, first and foremost, I want CLARITY around what I'm going to provide!!! There's too much up in my head and I want to do it all!
  2. I really want to nail my Mission & Pillars FOR SURE.
  3. Truly getting the root of who my true client is because that's always been a bit of a blur since I've never had true clarity in my business.
  4. Converting and nurturing is a big one too!
  5. And of course, content. I can do all of the creation, but coming up with consistent content that really speaks to who I am and embodies my mission for my clients is super important to me and I'm also a bit lost on it (option overload). I don't want to create content for the sake of creating content. And I'd really like to incorporate humor into my content since some of the topics I want to talk about can feel heavy.

XXXX

Solopreneurs
Small business owners

AGENCIES
E-COMMERCE BRANDS

VIP DAY

  1. Brand strategy: We had a massive Brainstorming session where we went over all of her ideas and aligned on her mission and core values. 
  2. Product and Pricing Strategy Made a list of her yearly financial goals and priced all of her services. We mapped out how many clients she needed to sign, at what price, and for what service so she could successfully track to her monetary goals. 
  3. Marketing & Content Strategy: Created a simple marketing method that gave her content within minutes and aligned to her unique mission. 

XXXX

Solopreneurs
Small business owners

AGENCIES
E-COMMERCE BRANDS

VIP DAY

How do you feel about your business now that you have completed your VIP Day? 

Oh man. I honestly feel SO EXCITED to continue pushing myself into deeper areas of my business and challenge myself to new levels. Because of my newfound clarity, I now feel in alignment with my purpose which drives my business. Then Kierra tied up the marketing and branding aspects of it so my pivot in my business just feels clear and simple...not easy...but simple and that truly excites me. Within less than a month of doing my VIP day, I have tons of things already in motion and will be doing a new launch within about 30 days of my VIP DAY and I couldn't be more excited to move forward.

What was the thing you benefited from and/or enjoyed the most about your VIP Day 
 
 I enjoyed many things about my VIP day. First, Kierra is just so knowledgeable about marketing and branding. She knows what she's talking about but that's not even the great stuff. What I really enjoyed was how much care, effort and explanation she put into everything we talked about. She validated, asked the right questions to help me think and go deeper AND she was always willing to listen to me and make sure she understood what I was trying to say or convey to her. She could have easily just told me what I needed to do and that was it but she didn't. It was a VERY collaborative experience and I really enjoyed it.

If someone was on the fence about investing in this VIP day what would you tell them? 

 If you're on the fence about investing in a VIP day, then I would say first, I totally get that...any investment can be hard to do. But if you are passionate about what your business is and you truly believe in it and what you're doing and you know deep down you will be successful but are just feeling stuck, then do the VIP day. You will get SO UNSTUCK it won't even be funny. You will fill the holes in your business, marketing, branding and content plan that you didn't even KNOW you had. Kierra customizes your VIP day so she WILL get to the root of your struggle and challenge you to go deeper, which we all need. If you're hesitant about the investment, I would implore you to ask how much can you afford to keep struggling the way you currently are. For me, I knew I was ready to get off the struggle bus. Do it because you believe in your business and it's success. You won't regret it!


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Solopreneurs
Small business owners

AGENCIES
E-COMMERCE BRANDS

what the client ordered:

VIP DAY

“I need help with”

  1. A clear cohesive message to develop my I help statement and overall marketing strategy
  2. How to position my business to standout
  3. How to develop my product suite, and create a pricing strategy 
  4. Bring all of my thoughts together to have a successful cohesive brand.

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VIP DAY

  1. Brand Strategy to Nail down her overall messaging and bring together all her ideas
  2. Product strategy: Created Her 1:1 coaching program with 2 tiers so that she had upsell and downsell offers. 
  3. Marketing & Content Strategy: Mapped out an individual marketing strategy for how to sell each of her services. 

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VIP DAY

How do you feel about your business now that you have completed your VIP Day? 

I feel confident and sure of myself, my vision, and the opportunity.

What was the thing you benefited from and/or enjoyed the most about your VIP Day 

During my VIP Day; Kierra was able to really curate a marketing plan for my business. Kierra really exceeded my expectations by providing a clear marketing roadmap, that was very easy to follow as well as clear/concise.

If someone was on the fence about investing in this VIP day what would you tell them? 

Invest - you’ll love yourself more after. Knowledge is power and marketing is a science. The amount of information Kierra provides is necessary for any business owner.

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what the client ordered:

VIP DAY

“I need help with”

  1. -How to be consistent with my brand
  2. -How to monetize my podcast 
  3. -How to communicate how dope my business is. 

XXXX

AGENCIES
E-COMMERCE BRANDS

VIP DAY

  1. Brand Strategy to Nail down her overall messaging and bring together all her ideas
  2. Product strategy: Designed an advertising sponsorship program for her to generate revenue. 
  3. Marketing & Content Strategy: Created a launch strategy and mapped out which people in her audience she should to when and what language to use. 

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Solopreneurs
Small business owners

AGENCIES
E-COMMERCE BRANDS

VIP DAY

After I applied everything from Kierra’s VIP day  
I Tripled my podcast interview signups that season. Normally I only have 5 or 6 and this time I had 17! 
80% of the people that waitlisted for my new ad space offer ended up signing on! Despite the fact that it was a totally brand new offer. 
I used the advice from kierra about strategic marketing language and I had one more person sign up at the last minute!  

Read the full story here. Link to https://www.instagram.com/p/CVBQhc6vIgu/

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