Sometimes when we decide to start our own business, our wallets disagree. People tend to think that starting a business is incredibly expensive–
They feel like they have to rub two nickels together to do it. It’s hard enough spending every single weekend dedicated to growing your brand let alone spending all your money on it too.
When I started my business, I felt a lot of pressure to have it LOOK a certain way. I mean, after all, I’m a branding and marketing coach. I can’t have my stuff looking crazy. It was easy to feel pressured to dive in with a web designer, a copywriter, an IG manager, etc.
As a coach, I realized that this is a common theme amongst entrepreneurs. Feeling burdened by having to LOOK THE PART. We want to be taken seriously, we want people to know we have authority. So we buy all the things….to name a few:
➕ When people want to start a YouTube channel, they may feel like they need to spend thousands on a camera and lighting equipment.
➕ When people want a website they may feel like they need to spend thousands on a designer.
And, to be clear I completely understand. Branding builds trust, so I’m a huge fan of putting forth the effort.
BUT, this does not mean spending a lot of money investing in things we don’t need or worse…..can’t afford.
Fortunately, for new entrepreneurs, there are cheaper alternatives that allow you to test the waters & build your business up so that you don’t have to dish out thousands before you find success. Keep reading to find out my top 3 fave branding investments!
Top 3 Brand Investments Under $100
- Social Media Templates – $60! You want to keep your social media looking super professional and put together, but don’t want to spend money on a designer or social media manager? Just buy templates. They make it SO easy to DIY a beautiful Instagram feed.
- Your WEBSITE – $20 a month! If you are willing to spend a couple of extra hours creating your own website, you can save SO much money. Typically hosts like wix, squarespace and WordPress have super user friendly templates that you can plug your info and branding into and Viola! You’ve got a great looking website for no more than the subscription price each month!
- Filters and Presets – FREE! If you want to make sure your brand is put together and cohesive from head to toe but can’t afford a brand photoshoot JUST yet, then I advise you to take some iPhone photos of yourself and use the same filter or preset on all of them so that they all look consistent and professional! A free alternative to a very expensive investment!
I hope that all of these tips helped! I know starting a new business can be financially intimidating, but it doesn’t have to be. If you want to see more content like this, check out my Instagram!