Branding & How You Can Use it to Charge Whatever You Want

Would you believe me if I told you that they only thing between you and signing your dream high ticket client was your branding strategy? Probably not right? Well, let me break it down for you so that you understand how TRULY simple it is to make the kind of money you want to be making.

Branding 101:

I’ve said it before and I’ll say it again–price objections are never really about the price, they’re about the expectations that your branding gives your potential clients. For example, if you walked into TJ Maxx and saw something marked up to $200, your jaw would drop to the floor, Why? because TJ Maxx’s brand is high end goods for half the price. However, if you walked into Louis Vuitton and saw something for $200, your jaw would drop to the floor, Why?” because their brand is high end luxury and finding a price tag like that would almost be too good to be true.

In each shopping scenario, you EXPECT a certain price & it is that expectation that either encourages you to buy or discourages you from buying. Their branding is telling you the price before you ever even see the price tag. So, if you want to learn how to create this same expectation within your clients, keep on reading!

How to get your clients to anticipate a high ticket price:

  • Have a forward and fierce brand voice & make sure your messaging is incredibly clear
  • Ensure that your brand positioning is on point as well. It’s hard to give money to stuff people don’t understand
  • Have luxurious, elevated, high quality visual assets–Instagram posts, Pinterest posts, your website & services sheets–this way, people won’t be shocked when they see your pricing sheet.

If you’re getting a lot of rejections on your prices, or you’re scared to charge a premium because “no one will buy it,” Then I challenge you to take a look at HOW you’re selling it. What are the expectations you are setting for the customer, and how are you preparing them to spend top dollar?!⁠ If you find that you need help creating that luxury experience, get in touch & let’s schedule a VIP day!


Let your branding do the talking, if your brand looks expensive people will expect to pay more


April 6, 2021




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