It took years to FIND THE BALANCE BETWEEN 

For years, I felt that talking about my client wins meant I was taking credit for their work. I didn’t even like sharing my corporate success because, well… technically it wasn’t just me. Sure, I worked on the Kanye West campaign, but so did a lot of people. And yeah, I’ve been part of million-dollar sales, but let’s be real—I worked for Gap. They were making billions with or without me.

In everything I did it felt natural to downplay my role. To stay in the background. And even when I did talk about my work, I’d second-guess—Am I being too braggy? Am I giving the right context?

It took years to figure out how to highlight my clients, my past corporate work, and my own expertise in a way that felt right. That’s when I built my case study process. I wanted a way to showcase my impact—and my clients’—from a place that was both celebratory and neutral. Not “look at me,” but also… put some respect on my name.

That’s the balance I bring to every case study we create. The perfect blend of honoring your clients’ work while making your impact undeniable.

We write case studies to convert cold leads. Our focus isn’t just to highlight the win—it’s to think through all the potential objections and details someone might have about your offer. Our case studies are designed to answer those questions upfront, so by the time someone gets to the sales call, it’s an easy yes.

We make your client stories something they are proud to read. We’ve all seen those stories where clients are painted as struggling, lost, or worse off than before. That’s not how we do things. When we write case studies, we celebrate who they are—their skills, their expertise, their drive—and then showcase how your program amplified their work.

You don’t need perfect data—just show up.
Most small business owners aren’t sitting on a neatly organized folder of client results. That’s fine. You don’t need receipts for every milestone—if you remember how your clients started and what changed, we’ll pull out the details and shape them into stories that make an impact.

We make case studies feel human. Case studies get a bad rap because they often sound like dry business reports—so factual and literal that it’s hard to tell if a real person or a robot went through your program. We write stories that actually sound like your clients—capturing the real journey, the unexpected shifts, and the moments that mattered most—so potential clients see themselves in your success stories.