For VISIONARY CEOs who are ready to TRANSFORM THEIR NEXT BIG IDEA INTO A MARKET DOMINATING LAUNCH.
THIS OFFER WAS MADE FOR YOU IF
You have a product manager or marketing lead, but they lack specialized launch experience. OR
Your current team is too caught up in day-to-day operations to effectively plan and execute a major launch.
Your current team is too caught up in day-to-day operations to effectively plan and execute a major launch.
You have a new product or offer ready to launch, but you're unsure how to effectively bring it to market.
You have a team but the lack of a dedicated launch leader is causing delays, miscommunication, and missed opportunities in your launch preparation.
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You want to create buzz and excitement around your launch that extends beyond your existing customer base.
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You panic after a successful launch because you don’t know how you created that result. You have an idea of what worked, but it’s just your intuition backed by a few conversations with clients. You wish you had data that could ground your progress.
You try to audit your launches to see how to improve, BUT you never know what to look at. Is it open rates? Click rates? IG analytics? You wish you knew which data to use to make strategic content decisions.
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What you desire most is
To launch your next live event, product, offer and more with ease and peace.
A leader to oversee your marketing department and unite your team of "Do-ers" under one clear launch and marketing strategy.
A repeatable launch framework that you can use for future products, events or offers with minimal adjustments.
LAUNCH DIRECTOR
WE CREATE YOUR MARKETING STRATEGY
We will use our initial audit & market research to create your marketing strategy & we will workshop the plan together. You will finally have a partner to brainstorm your ideas.
WHEN WE ARE YOUR CMO
WE CREATE A CONTENT CALENDAR FOR YOUR TEAM
Your team will know exactly what content needs to be posted each day to hit your revenue goals. You will also know how many podcast, youtube videos or content we need you to personally make so you can prepare ahead of time.
WE TRACK YOUR RESULTS
We analyze your content each month (weekly if you are in an active launch) and we present our findings in a report. You’ll know what’s working, what needs to be improved and our plan on how to fix it.
WE CORDINATE WITH YOUR TEAM
We meet with your product manager, current marketing team and more to make sure all high level strategies are aligned.
SET THE STRATEGY
Once we have the full assessment we will present our findings to the CEO and create a 90-day plan to implement the updates.
MARKETING & TEAM AUDIT
Next, we'll audit your current messaging and team setup to see if any adjustments are needed to meet those financial targets. We'll suggest updates to roles, responsibilities, and messaging to keep things on track.
FINANCIALS
First things first, we’ll dive into the company's financial goals. We'll use this data to craft a launch strategies and streamline team operations to help you reach your revenue goals.
IN JUST 30 DAYS
You'll have a clear understanding of what adjustments are needed in messaging, content, and team dynamics to meet your launch goals. Say goodbye to uncertainty about your next steps!
TEAM INTEGRATION & CONTENT EXECUTION
Our team will begin to sit in on all marketing operations with both internal teams and external partners. We will also begin to implement the content strategy across all marketing mediums.
IN JUST 60 DAYS
You will be launch-optional allowing you the freedom to spend time on other aspects of the business.
TRACK & REFINE
We will build a custom data dashboard to track our launch results across all marketing platforms. This will ensure that the content and the sales funnel are tracking to our key KPI’s.
HAVE QUESTIONS?
Book a call or drop your questions in the blue chatbox on the bottom right of your screen. You can speak to Kierra right now!
What is your role on my team?
Let’s do a quick intro, shall we?
A LAUNCH DIRECTOR ROLE is a LEADERSHIP POSITION WITH “in-house” vibes but at half the cost.
You get the best of both worlds: someone who can run the launch but without the commitment of hiring a full-time employee with salary/paid-out benefits.
We won’t speak for all Launch Directors, but for us, we consider our role to be two-fold.
We won’t speak for all Launch Directors, but for us, we consider our role to be two-fold.
LAUNCH Strategy
We partner with the CEO & the rest of the C-suite team to create innovative launch strategies that hit revenue goals.
Marketing Operations
We partner with your current team to oversee the execution of launch strategies so the CEO can run the company as the visionary.
BIPOC Companies
Who we work with:
Female Founders
Service Providers
Coaches
Product Brands
Jennifer
KLC BUILT OUR COMPANY FROM THE GROUND UP:
My boss had a multi-million-dollar real estate business but had never ventured into the world of coaching. I reached out to the KLC team because this coaching offer was our 4th expansion of the business, and we needed a marketing strategy to get it off the ground.
The KLC team helped us build our coaching company from the ground up! Before working together, we had no website, no marketing strategy, and no coaching offers.
In 6 months, we were able to write website copy, begin marketing, create offers, and confidently sell our offers. We saw a huge amount of traffic growth and sales in a short period of time.
Marketing MANAGER for your real estate coaching
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Judy
WE LOVED WORKING WITH THEM
The KLC Team is phenomenal. We loved working with them and I learned so much from having her on our team.
They understand data and marketing. They will elevate your brand and help you communicate/sell to your audience in their language. And they taught our team how to create content to speak to our audience, how to use testimonials to convert clients and more!
Head of operations for The Doctor Coach School
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Cheesette
WE HAVE ORDER, FOCUS & DIRECTION:
I hired KLC to help me launch my membership after running a succesful million dollar real estate business. Since working with them I have a pipeline of clients as well as general clarity around what I want to present to the public. Also, my back-end systems that support those things are in order, and that has been a major win as now we have order, focus, and direction.
CEO of Your real estate coaching
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Annelise
KLC WILL TURN YOUR OFFER INTO GOLD:
Kierra is really good at selling; she will help you find the right words to turn your offer into gold. With the data she will provide you, you will know exactly what you need to work on to improve your launch. I really have a better understanding of my people based on data. Having numbers is so reassuring to me because the data is just undeniable.
Lifestyle and Business Coach
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WHAT’S INCLUDED
Marketing Team & Operations:
Collaboration with external contractors like podcast managers, video editors, and event coordinators so you can reclaim your time.
Partnership with the product manager. (Aka the lead person managing your coaching offers, product teams) so we can ensure any new features to products/services are communicated in marketing.
Coordination with PR, ADS, and CREATIVE department heads to ensure all top-level strategies are aligned.
Consultation with CFO/financial advisers to ensure revenue-aligned marketing strategies.
Marketing Strategy & Data:
Development of the launch strategy and KPI outlines.
Supervision of content planning and implementation across all mediums.
Weekly data analysis during launches
Tech support for all data dashboards to ensure data accuracy
Done for You Deliverables:
Note the role of Launch Director is a high-level leadership role. The only done for you deliverables are listed below.
Onboarding audit & market research presentation.
Launch strategy and calendar.
Ongoing data reporting during the launch & a post launch analysis.
Communication:
Monday to Friday Slack consulting and team communication.
3 monthly calls that can be split between CEO, team, or external partners.
INVESTMENT
LAUNCH DIRECTOR
$18K
pER PROJECT
STARTING AT
Price subject to INCREASE based on scope of work
1:1 CONSULTING & TEAM MANAGEMENT
launch consultANT
$12k
pay in full
or
6 MONTHS AT $2,000
1:1 consulting. NO TEAM MANAGEMENT
“MESSY” MILLIONAIRES ARE WELCOME HERE.
You don’t need to be a buttoned-up CEO to work with us.
Some folks might've read our sales page and immediately thought, "Sign me up!" Others might've hesitated, thinking, "I'll wait until I've got everything figured out." But here’s the deal....
It’s ok if your marketing is in shambles and you havent posted on IG in a year
It’s ok if your email list is nonexistent
We can help you even if you think your team is disjointed, or if you think your website is embarrassing.
IN THE MESSY MIDDLE OF BECOMING A MILLIONAIRE.
We are here to support you even if you are
FAQ’S
Is there an income minimum to qualify?
Yes, to qualify for this offer, your company should be generating at least $500K in annual sales. Typically, businesses below this income bracket lack the team size or business scale necessary to benefit fully from our launch director service.
If you’d love to work with us, but haven’t joined the $500k and above club, then we recommend booking a sales call to see how we can best support you! We are always open to creating a custom package for you!
What types of operations do you oversee?
We oversee anything that involves taking something from Launch concept to content. For example if you have an idea to launch a new offer, we would strategize about the positioning, messaging, and content plan for launch. Then we would partner with your team to get the launch off the ground!
Things that are out of scope would be updating your internal systems, updating your onboarding forms, hiring new team members, running your live events, handeling inventory etc.