THAT’S WHY YOU PANIC DURING YOUR LAUNCHES
IF THE LAUNCH IS A SUCCESS you panic because you're surprised and unprepared for all the demand. You're also anxious because you don’t know if you can repeat that success.
You doubt your ability to keep growing when you aren’t 100% clear on how you’re winning.
You doubt your ability to keep growing when you aren’t 100% clear on how you’re winning.
YOU PANIC BEFORE THE DOORS OPEN because you don’t know if you're on track to hit your goals. You were iffy on your messaging, you aren't sure if you have enough leads, and you’re just praying you hit your sales goals.
IF THE LAUNCH FLOPS you start to question everything. Do I just not know how to launch? Was it because my prices were off? Then you tear your launch apart looking for the answer. You guess at what you think the issue is.
YOU PANIC WHEN THE DOORS OPEN because you are scrambling to save your launch. When the applications and orders aren't coming through you become a content machine creating a million IG lives, podcast episodes, videos, and more; leaving you totally exhausted afterward.
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You panic after a successful launch because you don’t know how you created that result. You have an idea of what worked, but it’s just your intuition backed by a few conversations with clients. You wish you had data that could ground your progress.
You try to audit your launches to see how to improve, BUT you never know what to look at. Is it open rates? Click rates? IG analytics? You wish you knew which data to use to make strategic content decisions.
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Double your last launch with data
What you desire most is to
Have certainty about what’s working or not working in your launches so you can make informed business decisions.
Have predictable & peaceful launches instead of scrambling to fix things once the door opens.
Have data that helps you scale sustainably so you don't burnout from all the stress and guesswork.
We have exactly what you’re looking for
Introducing
THE LAUNCH TRACKER
post support
You'll have 4 weeks post setup support to ask us questions as you implement the data! Drop a question in slack if you need support.
hand off
Once your data setup is complete we will walk through how to utilize the tracker. As soon as you start posting the data will start tracking!
DATA SETUP
We hop on a call and you tell us your launch goals, content plan and more so we can add data to track everything!
AFTER YOUR SETUP
You'll have a clear understanding of what adjustments are needed in your messaging, content, and sales page to continue to double your demand. Say goodbye to uncertainty about how to improve your launches!
"ALREADY PASSED MY GOAL ON DAY 2 OF THE OPEN-CART"
"I FINALLY HIT 500 REGISTRANTS FOR MY CHALLENGE WAITLIST"
"MOST PEACEFUL PRE-LAUNCH I'VE HAD IN MY BUSINESS"
"I DON'T HAVE TO DO ANY MARKETING TASKS ANYMORE"
"MOST OF MY LEADS NEVER BOOK SALES CALLS DURING THE WEBINAR AND THIS TIME I BOOKED 4 CALLS"
"KIERRA BUILT MY ENTIRE COACHING BUSINESS IN LESS THAN 8 WEEKS"
"IN 3 MONTHS I BOOKED 3 SPEAKING ENGAGEMENTS BECAUSE I'M NO LONGER BOGGED DOWN WITH MARKETING"
"I DON'T EVEN REMEMBER THE LAST TIME I WROTE A PIECE OF CONTENT"
"KIERRA GIVES AMAZING INSIGHT & ADVICE"
"I ONLY SPEND ONE DAY A MONTH ON MARKETING"
"I SIGN CLIENTS WITHOUT HAVING TO SHOW UP"
"I'M NO LONGER GUESSING WHAT CONTENT TO CREATE"
LAUNCH
CONSULTING
predicting YOUR LAUNCHES INSTEAD OF REACTING TO THEM
The reason our clients see such fast results is because they are prepared for their launches. Our clients know what's happening in their launch before the door to purchase ever opens. They have data to make informed business decisions and solve problems before they arise.
At minimum our clients 2x their investment with us because we provide their INTERNAL Data. Information from within your business that tells you exactly how your specific content is converting.
This isn't your coach’s framework, trends from tiktok or random content recommendations you can download from Pinterest. Our strategies are only focused on your business and what shifts we need to make to double your last launch.
At minimum our clients 2x their investment with us because we provide their INTERNAL Data. Information from within your business that tells you exactly how your specific content is converting.
This isn't your coach’s framework, trends from tiktok or random content recommendations you can download from Pinterest. Our strategies are only focused on your business and what shifts we need to make to double your last launch.
IT'S TIME TO START
CLIENT SHOWCASE
Income
Sales Calls
Income
Sales Calls
Kimberly
SEE HOW WE DOUBLE OUR CLIENTS launches WITH DATA
launching with data
$20k Mastermind Offer
$100K
Launching without data
$0k
Annelise
LAUNCHING WITH DATA
$2500 Group Program
$20,000
LAUNCHING WITHOUT DATA
$5,400
Cheesette
High ticket membership
In 6 months we helped her create her new membership and she made $10K+
no offer when she first signed on
WHAT'S INCLUDED
our packages
01
LAUNCH TRACKER SETUP
the launch tracker
We create a Google Analytics dashboard and create your custom launch tracker. You'll use this dashboard to track your launch in real time so you know exactly how to pivot your strategy if need be!
02
LEADS TRACKING
Know which marketing platform creates the most leads and the most revenue so you understand where to focus your attention.
03
LEADS CALCULATOR
Know exactly how many leads you need to join your waitlist, webinar, challenge or launch event to hit your revenue goal.
04
WEEKLY LAUNCH UPDATES
You get to focus on the launch while we track all the data. We will deliver weekly launch reports so you know if you are on track to hit your goals. We also provide recommendations on how to improve based on the data.
05
ONGOING TECH SUPPORT
With us on retainer you don't have to lay a hand on any of the tech. If you decide to launch a new offer, want to test your messaging or make any updates to the data, we will be there to support you!.
the launch retainer
06
content RECOMMENDATIONS
We use date to make messaging recommendations to improve your launch results. Our reqs include which objections to answer, client wins to showcase & more.
07
Post Launch Funnel Analysis
A comprehensive 60 minute presentation to walk you through your launch performance + recommendations for the next round.
includes the tracker + the below
UPGRADE TO
INVESTMENT
$3,000
ONE TIME PAYMENT
THE LAUNCH TRACKER
THE LAUNCH RETAINER
$6,500
PER LAUNCH
faq
Yes! The launch tracker is the best offer for those who are primarily focused on 1:1 services. The launch retainer is best for those who are launching a high volume offer like a group program, membership, digital course, product brand etc. The retainer helps with ongoing analysis and content consulting!
We have a bundle option of $15k for 4 launches in the year! That way you don't have to purchase each launch individually. A year with us allows you time to learn the data and integrate it into your launch process.
If you have prior data from google analytics then you will begin to see results during your first launch with us! If you have zero data at the time of onboarding you'll start to see the data pull in as soon as you start posting. Our clients have mentioned that they feel so much peace knowing the data is there and that when their launch is over they will have a report that will tell them everything!
This is for any business model that launches. If you are a product brand whose cart is technically always open (because your product is always available for purchase) then this still applies to you! We would love to help you create unique campaign concepts to help you double your current launch results! If you are a service provider with a digital product like templates, courses etc then this offer is perfect for you also!
OUR LAUNCH STATS
I have 11 years of experience in marketing and ECOMMERCE merchandising and have managed close to 60 campaigns.
Client Marketing LAUNCHES
14
Celebrity LAUNCHES
8
Corporate LAUNCHES
32
Billionaire three, you?
Billionaire one Yeezy,
Billionaire two Gap,
KIERRA CONOVER
MEET
KIERRA
CONOVER
MARKETING & MESSAGING EXTRAORDINAIRE
When billions of dollars are on the line, there is no time for your "thoughts."
In my 7-year career at Gap Inc., I learned one thing very early on: nobody cared about my opinion. It didn’t matter how creative I was; if I didn’t support my idea with numbers, they weren't interested.
Initially, I took it personally (how dare they!) and learning analytics was a thorn in my side. I always believed I could "out-create" anything the numbers had to say.
Over time, I realized my leaders weren't trying to be dismissive; they simply couldn't afford to base a campaign on my opinion. We had multimillion-dollar sales goals PER DAY. You wanna move that kind of weight, you better have something other than your "intuition" and "tik tok trends" to back it up.
Now, a milli per day may seem out of reach for those thinking, "Girl, I’m just trying to make my lil 12k and go home." But the concept still applies whether you want Gap money or not.
Launches rooted in creativity and data is a faster money-making strategy. Period. Without it, you’re just asking for slow, stressful sales. Remember when Gap had the "creative" idea to change its logo and then scrambled to change it back? Yeah, that quick switcheroo came from their data. They knew they messed up.
I don’t want you to make these same types of mistakes. I don’t want you breaking what’s working and not fixing what isn’t.
If you can learn how to blend creativity with facts, I promise you will make $10k, $100k, a million, and more TWICE as fast as you’re scaling now.