Brand audit: an intensive questionnaire where you will brain dump everything that’s working, what’s not, and the vision for your brand.
Brand strategy: includes brand pillars and your unique concepts/approach to business.
Identify the buyers for your individual offers so you know exactly who you are selling to.
Develop a Profit & Pricing strategy for your new and improved service suite
Build strategic upsell/downsell services so your offers flow into each other. Creating a consistent stream of return clients.
Build your 6-month financial forecast and you're marketing strategy so you know your projected income and what is launching when.
Receive a 3-month custom omnichannel content calendar to help you sell your refreshed services. Includes concepts for short-form content (video for IG/TikTok, email) & long-form content (podcasts episodes, blog posts)
Content concepts delivered 3 days post VIP day. All you have to do is write and post!
1. 3 hr VIP day + Profit Tracker for Free!
2. 3 months worth of content concepts delivered to your inbox 3 days Post VIP day.
3. 2 weeks of Slack support to answer any follow up questions.
I really learned how to be strategic about my offers, and all the costs and considerations that go into pricing them. There's so much thinking and forethought that goes into this process, and I can't believe I didn't see it before because Kierra made it seem so easy.
Now that we have great service packages and content to talk about, I just have to get out, post and talk about what I do.
The VIP day has streamlined my work in my business so that I can create more and spend less time strategizing and trying new things."
You will fill the holes in your business, marketing, branding and content plan that you didn't even KNOW you had. Kierra customizes your VIP day so she WILL get to the root of your struggle and challenge you to go deeper, which we all need.
If you're hesitant about the investment, I would implore you to ask how much can you afford to keep struggling the way you currently are. For me, I knew I was ready to get off the struggle bus. Do it because you believe in your business and it's success, you won't regret it!
"Oh man. I honestly feel SO EXCITED to continue pushing myself into deeper areas of my business and challenge myself to new levels. Because of my newfound clarity,
I now feel in alignment with my purpose which drives my business. Then Kierra tied up the marketing and branding aspects of it so my pivot in my business just feels clear and simple...not easy...but simple and that truly excites me. Within less than a month of working with Kierra, I have tons of things already in motion and will be doing a new launch within about 30 days of her service and I couldn't be more excited to move forward."
I ran a broke agency for nearly a year. Brand awareness, not an issue for me, I can market my little behind off. Signing clients is also not a problem, I have referrals and lead gen. Trying to maintain it all is where I suffered. Between working a full-time job, building a house, and running the agency with 8 contractors I was drowning in client work and expenses.
I remember looking at my phone reading a notification that said “your account was overdrawn” and thinking “no one prepared me for this”. Everyone talks about signing the clients but no one mentions what happens AFTER the fact.
My services drained me both emotionally and financially. Some of my clients were not aligned, and the work overall felt uninspiring. I felt like I was doing what a marketing agency should do instead of what I WANTED to do.
Naturally, I sought advice and the feedback was “ get rid of X” PURGE this, RESET, DELETE X, BURN it down.
Jeez, y’all chill…I like it here. I just don’t like what's in front of me. I didn’t want to take a hacksaw to my business and I certainly didn’t want “ the simple life”. In my opinion, ain't nothing wrong with a little hustle and grind.
I just didn’t want chaos, mess, and overwhelm.
I really wanted to take a step back…REFINE and then EXPAND.
I believed there was a way to do it all. It just had to look different than the way I was CURRENTLY doing it.
I took some time to reimagine what I wanted and how to get there. I refined my business to be the most profitable and sustainable that it has ever been and afterward I thought ….I can’t keep all the goods to myself.
Someone else is having this experience and needs this exact same process in my VIP DAY.
Are all your business problems going to be solved in one intensive – No (although I wish it were that simple)
But my hope is that Refine and Expand is a bright light in the midst of all the noise and overwhelm you may be feeling.
My hope is that this…… is the start of your best season yet.
ONE TIME PAYMENT
DUE AT BOOKING
DUE 3 DAYS BEFORE VIP DAY
No worries at all! If you don't have a roster of clients or are not currently signing clients then we recommend our BECOMING THE CEO 12 week consulting container. Best part is it includes its own VIP day and 12 weeks of support for implementation. You get the best of both worlds!
I know when people here content calendar their brain can go to "generic posts" like talk about a pain point your audience has. This my friend is not that. These content concepts will be tailored towards your unique offer and will be specifically geared towards helping you launch or sell it on evergreen. Unlike a generic content calender we will focus on concepts that help you sell Omni channel style! If you have a podcast we will include podcast concepts, if you have an email list that's been a ghost town we will create ideas to get that moving too. These concepts will be so simple to implement you can even pass to your VA to write them!
We love our ecommerce brands but yes our studio is predominately for service business based. However we do offer 2 services to support Ecommerce businesses. A 90 minute strategy call (available via our contact form) & TOP SHELF retainer management clients (exclusively for previous or current consulting clients).
Reach out here and we’ll get back to you within 48 hours!